Suasana Toko, Promosi Penjualan, Pembelian Impulsif dan Emosi Positif menurut Syeikh Muhammad Mutawalli Sya’rawi

Abstract

This study aims to determine the atmosphere of the store, sales promotion, impulsive purchases and positive emotions according to Sheikh Muhammad Mutawalli Sya'rawi. The results of this study indicate that a comfortable and beautiful store atmosphere and mutually beneficial sales promotions will generate positive emotions for visitors so that they can trigger visitors to make purchases that are beneficial to themselves and others.