Perjalanan Udara Pasca-Pandemi: Pergeseran Perilaku Perjalanan

Abstract

This study aims to examine whether behavioral modification factors—such as attitude, subjective norms, perceived behavioral control, perceived risk, and perceived trust—significantly influence the intention of aviation passengers to travel in the post-pandemic era. These behavioral changes stem from the introduction of new procedures, practices, and restrictions that have impacted aviation operations. By incorporating perceived risk and trust, this research extends the Theory of Planned Behavior (TPB), providing deeper insights into behavioral changes and their effects on travel intentions. Data were collected through self-administered questionnaires targeting individuals with post-pandemic aviation travel experience. The analysis, conducted using Structural Equation Modeling (SEM) with maximum likelihood estimation in AMOS, revealed that behavioral modification factors significantly affect travel intentions. The findings offer valuable guidance for airlines to adapt and redesign their offerings in response to evolving passenger behaviors.