Labs: Jurnal Bisnis dan Manajemen

Pendidikan Character Building di Kampus Berbasis Keteladanan dan Kearifan Lokal (Studi Keteladanan Bujuk Ardhiba dalam Perspektif Teoretis dan Empiris)

Ahmad Yani, Ferial Fahmi, Dian Apriana — Wed, 12 Aug 2026 07:55:20 +0000

This study presents a biographical analysis of Bujuk Ardhiba, a revered elder figure in the collective memory of the Bringen community, Bangkalan Regency, East Java. The aim of this research is to document and analyze the exemplary values embedded in Bujuk Ardhiba’s way of life, particularly those related to moral leadership, social harmony, and the sustainability of Madurese cultural values. The study employs a qualitative approach using literature review and oral history methods, supported by perspectives from cultural anthropology, sociology, and the Islamic traditions of Nahdlatul Ulama.

The findings reveal that Bujuk Ardhiba’s social position was not established through formal authority, but rather through consistent conduct that reflected sincerity, simplicity, self-restraint, and coherence between words and actions. Such exemplary behavior positioned him as an ethical reference and a social balancer within the community, especially in conflict resolution through deliberation and ethical conduct. The study further emphasizes that Bujuk Ardhiba’s primary legacy is non-material, consisting of values such as sincerity, openness, harmony, and responsibility in preserving social cohesion. This research contributes to the preservation of local wisdom by positioning the biography of an elder figure as a source of moral learning that remains relevant for contemporary generations.

GASTRONOMI BABANCI: MAKANAN WARISAN HALAL DARI BUDAYA BETAWI

aripin robiana aripin, Harry Wiyanto, Iriana Wihardja Sumintapura — Wed, 12 Aug 2026 08:10:00 +0000

Tujuan penelitian ini adalah untuk mengeksplorasi makanan khas Betawi yang disebut "Babanci" yang saat ini cenderung kurang dikenal, terutama oleh generasi muda. Warisan budaya kuliner Betawi ini diteliti menggunakan pendekatan fenomenologi kualitatif melalui wawancara mendalam dengan informan yang dianggap ahli untuk mengungkap asal usul dan perkembangan "Babanci". Hasil penelitian menunjukkan bahwa masakan Babanci merupakan warisan budaya Betawi, namun hingga saat ini jarang ditemukan di restoran atau warung nasi di wilayah Jakarta dan sekitarnya. Alasan mengapa Sayur Babanci kurang berkembang adalah karena dari semua bahan yang digunakan dalam Babanci, terdapat empat bahan baku yang cenderung kurang dikenal di masyarakat, yaitu mangga, botor, kedaung, dan tai angin. Bahan-bahan baku ini sulit ditemukan di pasaran. Bahkan jika bahan baku tersebut ada, prosesnya harus melalui teknik memasak yang baik dan tradisional agar tidak memengaruhi cita rasa hidangan itu sendiri. Temuan penelitian menunjukkan bahwa untuk mendapatkan pasar sasaran, dibutuhkan branding yang kuat yang didukung oleh cita rasa yang unik, kesabaran, dan kemasan yang menarik

E-COMMERCE DEVELOPMENT DURING THE PANDEMIC AND ITS IMPACT ON INDONESIAN MSMES

Novita Yolanda, Ajoe Kartika Mastaka, Arif Kristian Yuniardi — Wed, 12 Aug 2026 08:17:25 +0000

This study examines the development of e-commerce from the COVID-19 pandemic period to 2024 and analyzes their implications for Indonesian Micro, Small, and Medium Enterprises (MSMEs). The pandemic accelerated digital transformation, leading to significant shifts in consumer behavior and business management practices. This research adopts a descriptive qualitative approach based on a systematic literature review of official publications and empirical studies from Statistics Indonesia (BPS), Bank Indonesia, and digital economy reports. The results reveal that the adoption of e-commerce has positively influenced MSMEs’ business performance by enhancing market reach, improving operational efficiency, and strengthening managerial capabilities. Additionally, e-commerce has contributed to the resilience and competitiveness of MSMEs in the post-pandemic digital economy. These findings highlight the importance of sustained policy support, digital infrastructure development, and digital literacy programs to ensure inclusive and sustainable MSME growth in Indonesia.

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN: SUATU TINJAUAN LITERATUR

Harry Wiyanto, Sumarsid Sumarsid, Jayadi Jayadi — Wed, 12 Aug 2026 08:21:57 +0000

Customer satisfaction is considered a key indicator for evaluating the success of a marketing strategy while ensuring the sustainability of a company's operations. In practice, many organizations still face challenges in the form of relatively low levels of customer satisfaction, generally driven by suboptimal service quality and pricing that does not fully meet consumer expectations. This study aims to analyze the relationship between service quality and price on customer satisfaction using a literature review approach. The research method was conducted through a systematic literature review of national and international journals and marketing textbooks published in the past five years. The results found that service quality and price have a significant influence on customer satisfaction. Service quality contributes significantly to shaping positive customer perceptions, while price plays a role in influencing satisfaction through perceptions of fairness and perceived value. Therefore, continuous improvement in service quality accompanied by appropriate pricing is a very significant strategic element in increasing customer satisfaction levels.

Key Words : service quality, price, customer satisfaction

Ancaman Dan Peluang Artificial Intelligence (AI)

Robby Simanjuntak, Novita Yolanda, Ella Padilah — Wed, 12 Aug 2026 09:06:30 +0000

The rapid development of artificial intelligence (AI) has transformed many areas of human life. Along with these advancements come both risks and opportunities that require careful consideration. This study examines the challenges and potential benefits of AI across several fields, including informasi privacy, employment, healthcare, and renewable energy. The results indicate that AI-driven informasi collection and analysis may endanger personal privacy, while automation threatens to replace certain categories of human labor, making reskilling and skill development increasingly important. At the same time, AI offers remarkable possibilities for enhancing medical diagnostics and improving the efficiency of renewable energy systems. Nevertheless, the implementation of AI also raises technical, ethical, and security concerns that cannot be ignored. For this reason, AI technologies should be applied responsibly and guided by strong ethical principles. Through a deeper understanding of both the risks and the opportunities, effective strategies can be developed to maximize the advantages of AI while minimizing its potential negative impacts.

INOVASI INDUSTRI, EFISIENSI LOGISTIK, DAN DAYA SAING EKSPOR TEKNOLOGI TINGGI: BUKTI DARI TIONGKOK DAN INDONESIA

Stevy Hanny, Dewi Kartikaningsih, Ahmad Yani — Wed, 12 Aug 2026 09:09:54 +0000

The global economic transformation over the past two decades demonstrates that mastery of high technology is a primary factor in enhancing industrial competitiveness and international trade. This study aims to analyze the relationship between research and development (R&D) investment, logistics efficiency, and high-tech export performance by comparing the experiences of China and Indonesia. A quantitative-descriptive research method was employed, utilizing secondary data from the World Bank, the Global Economy Database, government reports, and national statistical publications. The findings indicate a strong correlation between increased R&D investment, logistics efficiency, and the growth of high-tech exports. China successfully raised its R&D expenditure-to-GDP ratio from 0.6% in 1998 to approximately 2.8% in 2025, while simultaneously reducing logistics costs relative to GDP to 13.9%. These conditions drove a surge in China's high-tech exports, which exceeded USD 761 billion in 2025. In contrast, Indonesia continues to face limitations, with R&D investment hovering around 0.28% of GDP and logistics costs at approximately 14% of GDP. Although the value of Indonesia's high-tech exports has shown an upward trend—reaching around USD 10 billion in recent years—its contribution to global trade remains relatively limited. The study concludes that integrating innovation policies, logistics efficiency, and high-tech industry development is crucial for enhancing national economic competitiveness.